{"title":"Est. Collection","description":"\u003ch2\u003eThe Est. Collection\u003c\/h2\u003e\n\u003cp\u003eEvery family has a beginning, and every new title deserves to be celebrated.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003eEst. Collection\u003c\/strong\u003e honors the unforgettable moments when someone becomes a Grandma, Grandpa, Mom, Dad, Auntie, Uncle, or another cherished family member for the very first time. Featuring clean, timeless designs with the year each role was established, these pieces make meaningful keepsakes that families will treasure for years to come.\u003c\/p\u003e\n\u003cp\u003eWhether you're announcing exciting news, celebrating a new baby, searching for the perfect baby shower gift, or surprising a loved one with their new title, the Est. Collection helps capture life's sweetest milestones in a simple and heartfelt way.\u003c\/p\u003e\n\u003cp\u003ePerfect for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePregnancy announcements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBaby shower gifts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrandparent reveals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNew aunt and uncle surprises\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMother's Day and Father's Day gifts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBirth announcements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFamily photos\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEveryday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCelebrate the moment. Remember the year. 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